Project Description

We love when something is organised and consistent. That’s why we are always happy for the oportunity to create not only the brand itself, but to collect all rules and guidelines in a handy booklet: when we are asked to create a Brand Book. That’s exactly we’ve been asked to do so by Mitu.
MiTU Second-Hand Stores is a dynamically evolving chain store. They sell second-hand clothes in three different quality categories. They are a long-time customer of us and already have a well-designed brand. They only needed to get their branding elements organised. So we have created their Brand Book. It includes their essential branding, graphic and aesthetic directions that had developed through the last few years. Mitu is building its brand what makes them different. The new Brand Book will be a great help for them to use their unified branding elements consistently. We wish great success for them!